Me, in Short
From the world of design and craftsmanship to the forefront of digital innovation, my career has been defined by transformation. Drawing on my artistic roots and expertise in design thinking, I offer a unique perspective in service design, CX, and UX/UI, crafting user-centered solutions. By combining analytical and strategic thinking, I aim to create impactful digital products and services that truly resonate with users.
UX/UI Design
creditdat.org.il
Credit Data System by Bank of Israel
Comprehensive and accessible platform for public understanding of credit and credit data. Aimed at influencing financial behavior, it highlights the impact of credit data on life decisions while strengthening the connection to the Bank of Israel through clear branding and communication.
Approach: Using the lean UX methodology, I developed a comprehensive solution and concept for the website's characterization and design.
Bento
Lunch Sharing App
BENTO is a platform for people who love home-cooked food and want to maintain a varied healthy diet alongside their active lives.
Approach: User Experience Research and Design
deliverables: Prototype of a lunch sharing app that enables organizing of lunch groups, or buying lunch from talented cooks around you
Service Design
I.DO
A Neighborhood Social Network
The I. DO system offers a model for a location-based neighborhood network that encourages people to move on to sustainable living and provides three tools for implementation.
Approach: Using a design thinking methodology, I searched for the tools to help drive the desired behavior change.
Deliverables:
App - concept and UX/UI design
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Interactive bulletin board- Product simulation and screen design
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Neighborhood Sustainability Center - concept
THE ZONE
A "playground" For The Design Community.
The Zone is a platform for discussing, sharing and rating professional content. A"playground" for designers, engineers and industry.
The Client: Holon Design Museum
Deliverables: We have created new tools that would most effectively strengthen the relationship between the design museum and the design community:
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Website: P to P platform for discussing, sharing and rating professional content.
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Proposal for an annual plan
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Pop-up kit for community meeting
Team Project