Creative, innovative with entrepreneurial spirit. Curious, in constant learning. Highly motivated team player with good communication skills. Human-centered problem-solving approach.
projects
I.DO
A neighborhood social network
overview:
The Client: The Tel Aviv municipality as a city promotes a sustainable lifestyle and development of a neighborhood community.
The Challenge: Encourage city residents to adopt a sustainable lifestyle.
Approach: Using a design thinking methodology, I searched for the tools to help drive the desired behavior change.
Outcome:
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Application
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Interactive bulletin board
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Neighborhood Sustainability Center
My Role: Concept, research and development, UX, logo and infographic design, storytelling
THE ZONE
A "playground" for design industry.
overview:
The Client: Holon Design Museum
The Challenge: Strengthening the relationship of the design museum with the designer community in Israel and abroad and positioning it as a generator and amplifier of the design scene
Approach: Using design thinking methodology, we explored the local design community and looked for tools that would be meaningful to meet the challenge
Outcome: P to P Model, a platform for discussing, sharing and rating professional content, Proposal for an annual plan, pop-up kit, website
Project Partners: Shelly Shavit, David Faitelson and Gil Hertz.
WHAT NEXT?
Instagram documentary series
overview:
The Client: Ministry of Education - high school students.
The Challenge: To hold a discussion on the nature of Israeli democracy, and to raise awareness of the dangers and distortions of the current situation.
Approach: Transmedia:
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Collaboration with the Israeli Institute of Democracy.
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A high school curriculum that is based on the series and allows to study citizenship in a way that is youth-adapted today.
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Social Media tagging #what_next #מה_יהיה_הסוף
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This or that? A web game that invites viewers to choose the character they identified with
Outcome: Salt Of The Earth - A pilot video uploaded to the "Story" on a dedicated Instagram account
Project Partners: Michal Arieli, Muhammad Easa and Vered Bachar
The ring
Fresh Food Super Highway
overview:
The Client: food industry.
The Challenge: Preserve fresh food for a long periods of time.
Approach: Using a speculative design approach, we reconsidered and critiqued the refrigerator as a method of preserving food over time
Outcome: The Ring system consists three major parts:
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Deep time freezer where fresh food is frozen in time
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Interface: super highway that delivers fresh food to and from the deep time freezer.
Project Partners: David Faitelson, Noa Kress and Hanna Corcos.