Creative, innovative with entrepreneurial spirit. Curious, in constant learning. Highly motivated team player with good communication skills. Human-centered problem-solving approach. 




 A neighborhood social network


The Client: The Tel Aviv municipality as a city promotes a sustainable lifestyle and development of a neighborhood community.

The Challenge: Encourage city residents to adopt a sustainable lifestyle. 

Approach: Using a design thinking methodology, I searched for the tools to help drive the desired behavior change.


  • Application

  • Interactive bulletin board

  • Neighborhood Sustainability Center

My Role: Concept, research and development, UX, logo and infographic design, storytelling 


A "playground" for design industry.


The Client: Holon Design Museum

The Challenge: Strengthening the relationship of the design museum with the designer community in Israel and abroad and positioning it as a generator and amplifier of the design scene

Approach: Using design thinking methodology, we explored the local design community and looked for tools that would be meaningful to meet the challenge

Outcome: P to P Model, a platform for discussing, sharing and rating professional content, Proposal for an annual plan, pop-up kit, website

Project Partners: Shelly Shavit, David Faitelson and Gil Hertz.


Instagram documentary series



The Client: Ministry of Education - high school students.

The Challenge: To hold a discussion on the nature of Israeli democracy, and to raise awareness of the dangers and distortions of the current situation. 

Approach: Transmedia: 

  • Collaboration with the Israeli Institute of Democracy.

  • A high school curriculum that is based on the series and allows to study citizenship in a way that is youth-adapted today.

  • Social Media tagging #what_next #מה_יהיה_הסוף

  • This or that?  A web game that invites viewers to choose the character they identified with​

Outcome: Salt Of The Earth - A pilot video uploaded to the "Story" on a dedicated Instagram account


Project Partners: Michal Arieli, Muhammad Easa and Vered Bachar

The ring

Fresh Food Super Highway



The Client: food industry.

The Challenge: Preserve fresh food for a long periods of time. 

Approach: Using a speculative design approach, we reconsidered and critiqued the refrigerator as a method of preserving food over time

Outcome: The Ring system consists three major parts: 

  • Deep time freezer where fresh food is frozen in time

  • Interface: super highway that delivers fresh food to and from the deep time freezer.

​​Project Partners: David Faitelson, Noa Kress and Hanna Corcos. | +972 (0) 544 229 380
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