Hi there,
After many years as a designer of bags, jewelry, stage&costumes and more, I came to saturation and a feeling that I want to design experiences that have a more significant impact on life. Today, I use my past experience, interdisciplinary thinking and design tools to support design research through a service design and user experience process.
What I Do
+Leading service design research
+Conducting design thinking workshops
+Creative challenge solving
+UX research and Design
+UI Design
Latest Projects
Bento
Lunch Sharing App
The Challenge: Students want to eat homemade, healthy and varied food every day, each according to their preferences. Aren't we all?
Approach: User Experience Research
Outcome: Prototype of a lunch sharing app that enables organizing of lunch groups, or buying lunch from talented cooks around you
I.DO
A Neighborhood Social Network
The Challenge: Encourage city residents to adopt a sustainable lifestyle.
Approach: Using a design thinking methodology, I searched for the tools to help drive the desired behavior change.
Outcome:
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Application prototype
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Interactive bulletin board
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Neighborhood Sustainability Center
Concept, research and development, UX, logo and infographic design and storytelling by me.
THE ZONE
A "playground" For Design Industry.
The Client: Holon Design Museum
The Challenge: Strengthening the relationship between the design museum and the design community in Israel and abroad, as well as positioning the museum as a generator and amplifier of the design scene.
Approach: Using design thinking methodology, we explored the local design community and looked for tools that would most effectively meet the challenge
Outcome: P to P platform for discussing, sharing and rating professional content. Proposal for an annual plan, pop-up kit and website
My Project Team: Shelly Shavit, David Faitelson and Gil Hertz.
WHAT NEXT?
Instagram Documentary Series
The Challenge: To hold a discussion on the nature of the Israeli democracy, and to raise awareness of the dangers and distortions of the current situation.
Approach: Transmedia.
Outcome: Salt Of The Earth - A pilot video uploaded to the "Story" on a dedicated Instagram account
My Project Team: Michal Arieli, Muhammad Easa and Vered Bachar
The Ring
Fresh Food Super Highway
The Client: The food industry.
The Challenge: Keeping food fresh for longer times.
Approach: Critically rethinking the refrigerator as a means to preserve food.
Outcome: The Ring system consists of three main parts:
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Deep time freezer, where fresh food is frozen in time.
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Interface: super highway that delivers fresh food to and from the deep time freezer.
My Project Team: David Faitelson, Noa Kress and Hanna Corcos.