Hi there, i'm Meirav a creative,  innovative, entrepreneurial spirit.  Curious girl in constant learning.  Highly motivated team player with  good communication skills :)   

PROJECTS:

Bento

Lunch Shearing App

overview:

The Challenge: Students want to eat homemade, healthy and varied food every day, each according to their preferences. Aren't we all?

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Approach: User Experience Research

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Outcome: Prototype of Lunch sharing app that enable organising in lunch groups or buying lunches from talented cooks around you

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I.DO

  A Neighborhood Social Network​

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overview:

The Challenge: Encourage city residents to adopt a sustainable lifestyle. 

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Approach: Using a design thinking methodology, I searched for the tools to help drive the desired behavior change.

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Outcome:

• Application

• Interactive bulletin board

• Neighborhood Sustainability Center

Concept, research and development, UX, logo and infographic design and storytelling by me.  

THE ZONE

A "playground" For Design Industry.

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overview:

The Client: Holon Design Museum

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The Challenge: Strengthening the relationship of the design museum with the designer community in Israel and abroad and positioning it as a generator and amplifier of the design scene

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Approach: Using design thinking methodology, we explored the local design community and looked for tools that would be meaningful to meet the challenge

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Outcome: P to P Model, a platform for discussing, sharing and rating professional content, Proposal for an annual plan, pop-up kit, website

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My Project Team: Shelly Shavit, David Faitelson and Gil Hertz.

WHAT NEXT?

Instagram Documentary Series

overview:

The Challenge: To hold a discussion on the nature of Israeli democracy, and to raise awareness of the dangers and distortions of the current situation. 

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Approach: Transmedia: 

• Collaboration with the Israeli Institute of Democracy.

• A high school curriculum that is based on the series and allows to study citizenship in a way that is youth-adapted today.

• Social Media tagging #what_next #מה_יהיה_הסוף

• This or that?  A web game that invites viewers to choose the character they identified with​

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Outcome: Salt Of The Earth - A pilot video uploaded to the "Story" on a dedicated Instagram account

My Project Team: Michal Arieli, Muhammad Easa and Vered Bachar

The Ring

Fresh Food Super Highway

overview:

The Client: food industry.

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The Challenge: Preserve fresh food for a long periods of time. 

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Approach: Using a speculative design approach, we reconsidered and critiqued the refrigerator as a method of preserving food over time

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Outcome: The Ring system consists three major parts: 

• Deep time freezer where fresh food is frozen in time

• Interface: super highway that delivers fresh food to and from the deep time freezer.

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​​My Project Team: David Faitelson, Noa Kress and Hanna Corcos.