%D7%90%D7%A0%D7%A9%D7%99%D7%9D%20%D7%91%

Hi there,
After many years as a designer of bags, jewelry, stage&costumes and more, I came to saturation and a feeling that I want to design experiences that have a more significant impact on life. Today, I use my past experience, interdisciplinary thinking and design tools to support design research through a service design and user experience process.

What I Do

 +Leading service design research

+Conducting design thinking workshops

+Creative challenge solving 

 

+UX research and Design

+UI Design

 

Latest Projects

 
bento representative screens.png

Bento

Lunch Sharing App

 

The Challenge: Students want to eat homemade, healthy and varied food every day, each according to their preferences. Aren't we all?

Approach: User Experience Research

Outcome: Prototype of a lunch sharing app that enables organizing of lunch groups, or buying lunch from talented cooks around you

I.DO

  A Neighborhood Social Network

The Challenge: Encourage city residents to adopt a sustainable lifestyle. 

Approach: Using a design thinking methodology, I searched for the tools to help drive the desired behavior change.

Outcome:

  • Application prototype

  • Interactive bulletin board

  • Neighborhood Sustainability Center

 

Concept, research and development, UX, logo and infographic design and storytelling by me.

  

I.DO project.png

THE ZONE

A "playground" For Design Industry.

The Client: Holon Design Museum

The Challenge: Strengthening the relationship between the design museum and the design community in Israel and abroad, as well as positioning the museum as a generator and amplifier of the design scene.

Approach: Using design thinking methodology, we explored the local design community and looked for tools that would most effectively meet the challenge

Outcome: P to P platform for discussing, sharing and rating professional content. Proposal for an annual plan, pop-up kit and website

My Project Team: Shelly Shavit, David Faitelson and Gil Hertz.

WHAT NEXT?

Instagram Documentary Series

 

The Challenge: To hold a discussion on the nature of the Israeli democracy, and to raise awareness of the dangers and distortions of the current situation. 

Approach: Transmedia. ​​

Outcome: Salt Of The Earth - A pilot video uploaded to the "Story" on a dedicated Instagram account

 

My Project Team: Michal Arieli, Muhammad Easa and Vered Bachar

The Ring

Fresh Food Super Highway

The Client: The food industry.

The Challenge: Keeping food fresh for longer times. 

Approach: Critically rethinking the refrigerator as a means to preserve food.

Outcome: The Ring system consists of three main parts: 

  • Deep time freezer, where fresh food is frozen in time.

  • Interface: super highway that delivers fresh food to and from the deep time freezer.

​​My Project Team: David Faitelson, Noa Kress and Hanna Corcos.

 
eyes.JPG