UDEMY

CHANGE MANAGEMENT FOR ORGANIZATIONS: Drive strategic results and leading change through leadership alignment, stakeholder engagement, culture assessment, communication and training
August 21, Online

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RED

Design Sprint Facilitating Course

June 21, Tel Aviv

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Holon Institute of Technology (HIT)

UX /UI design course in the Department of Visual Communication

2019-2020, Holon

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Holon Institute of Technology (HIT)  / M.Des

Master in Integrated Design.

​Main Laboratories:

• Speculative Design

• The City as a Design Project

• Service Design

• Trans Media and

• Final Project

2017-2020, Holon

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Bezalel Academy of Arts and Design / B.F.A

Graduate of the Department of Jewelry and Fashion.

1995-1999,  Jerusalem

MATRIX experience / CX customer experience manager in the digital and fintech division

• Isracard - improving the user experience through a strategic process

  • Observations and eavesdropping at Isracart service centers

  • Data analysis

  • Generating insights, recommendations for strategy and concept characterization

• Clalit Healthcare – CX research on several customer journeys

  • Observations and in-depth interviews (top down/bottom up)

  • Generating insights and creating personas

  • Creating and leading workshops

  • Strategy and concept design

• Davidoff Institute, Beilinson – leading CX research for PECAN project with Clalit innovation

  • Observations and in-depth interviews (top down/bottom up)

  • Mapping the patient journey

  • Creating and leading a design thinking workshop

  • Insights and strategy

• Project management - leading projects with different clients and managing the experience team, including pricing, work plans, following up on budgets and meeting deadlines

• UX Design - characterizing content architecture for websites of several organizations

Since 07.2021, Hod Hasharon

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Tel Aviv Municipality - Early Childhood Promotion Department / Preliminary learning and mapping research led by Tair Avni

• Interviews and observations

• Analysis of insights and recommendations for directions of research

Since 12.2020-04.2021,  Tel Aviv, Freelance project

Tel Aviv Municipality - Community Administration / Design research

• Network Research on next-generation public participation platforms.

04,2021-07,2021  Tel Aviv, Freelance project

• "Neighborhood Leadership - Where to?" Led by Tair Avni

  • In-depth interviews

  • Analysis of insights includes characterization the personas and directions of action recommendations

  • Design a presentation of insights and directions of action

02,2020-12,2020, Tel Aviv, Freelance project

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IMPACT - Tel Aviv City Innovation Team / Design research

I took part in two design studies led by Yariv Epstein: "reducing aggression among children and youth" and "barriers and motivations in the consumption of culture in the city". In these projects I took part in in-depth interviews and observations, data analysis and the creation of insights, personas, presentations and the facilitation of ideation workshops

01.2020-07.2020,  Tel Aviv, freelance work

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Autonomit - design and technology / UX design

• As part of an ideation workshop with the IDF Human Resources Unit on improving recruitment processes, I joined the delivery phase of the initial design of the product according to the team's brief. 08.2020  Freelance project

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• As part of a project in collaboration with the IDF, I joined to help design the user experience and create an initial prototype. 05.2021,  Tel Aviv, Freelance project

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Pathos Mathos Company / Visual Designer 

• The third eye to the creative process of Eichmann Project - terminal 1 

• Website design: https://www.pathosmathoscompany.com/

• Visual design of the marketing campaign

Since January 2020,  Tel Aviv, Freelance project

• Design Thinking

• Figma

• Photoshop

• Illustrator

• Premiere

• Wix platform

• Miro/Mural Office