Service Designer

UX/UI Designer

who Am I

I am an impact driven designer, seeking to design life-changing meaningful products. Since January 2020, I have been working with Impact - the innovation team of the Tel Aviv Municipality and other managers in the municipality, and participate in field research, conduct ideas workshops, observations and examine the network around various challenges in the municipality. I find the field of service design and designing a fascinating user experience and I strive to deepen and expand my experiences, learning and creativity in the field. I would love to meet and collaborate.



June 21, Tel Aviv

Design Sprint Facilitating Course

Holon Institute of Technology (HIT)

2019 - 2020,  Holon

UX /UI design course in the Department of Visual Communication

Holon Institute of Technology (HIT)  / M.Des

2017 - 2020,  Holon

Master in Integrated Design.

Main Laboratories:

  • Speculative Design

  • The City as a Design Project

  • Service Design

  • Trans Media and

  • Final Project


Bezalel Academy of Arts and Design / B.F.A

1995 - 1999,  Jerusalem

Graduate of the Department of Jewelry and Fashion.

  • Design Thinking

  • XD

  • Figma

  • Photoshop

  • Illustrator

  • Premiere

  • Wix platform

  • Miro/Mural Office

Tool Box

  • Hebrew - Native speaker

  • English - Professional working proficiency


Latest Experience

Autonomit - design and technology / UX design 

As part of a project in collaboration with the IDF, I joined to help design the user experience and create an initial prototype.

05.2021,  Tel Aviv, Freelance project


Tel Aviv Municipality - Community Administration / Network Research on next-generation public participation platforms.

Since 04.2021,  Tel Aviv, Freelance project


Tel Aviv Municipality - Early Childhood Promotion Department / Preliminary learning and mapping research led by Tair Avni

  • Interviews and observations

  • Analysis of insights and recommendations for directions of research

Since 12.2020 - 04.2021,  Tel Aviv, Freelance project


Pathos Mathos Company / Visual Designer 

Since January 2020,  Tel Aviv, Freelance project


Tel Aviv Municipality - Community Administration / Design research on "Neighborhood Leadership - Where to?" Led by Tair Avni

  • In-depth interviews

  • Analysis of insights includes characterization the personas and directions of action recommendations

  • Design a presentation of insights and directions of action

02.2020- 12.2020, Tel Aviv, Freelance project

Autonomit - design and technology / UX/UI design

As part of an ideation workshop with the IDF Human Resources Unit on improving recruitment processes, I joined the delivery phase for the initial design of the product according to the team's brief.

08.2020  Freelance project


IMPACT - Tel Aviv City Innovation Team / Design research as part of “Reducing aggression among children and youth״ project as part of a design thinking process and facilitating an ideation workshop

01.2020  - 07.2020,  Tel Aviv, freelance work