Service Designer

UX/UI Designer

who Am I

I am an impact driven designer, seeking to design life-changing meaningful products. Until two years ago, I designed handbags and jewelry under my brand. That was a one-person-show, in which I did everything: product design, marketing, website design, content strategic plan and more. At that time, I felt very lonely, and looked for a change. I then decided to join the Master program in Integrated Design at the Holon Institute of Technology. My past experience as a brand owner, together with my recent studies, provided me with an unusual interdisciplinary set of skills. I am now keen to design holistic solutions to complex problems.


Holon Institute of Technology (HIT)  / M.Des

 2017 - 2020,  Holon

Master in Integrated Design. Main Laboratories: Speculative Design, The City as a Design Project, Service Design, Trans Media and Final Project.  UX/UI course.


Bezalel Academy of Arts and Design / B.F.A

1995 - 1999,  Jerusalem

Graduate of the Department of Jewelry and Fashion.

  • Design Thinking

  • XD

  • Figma

  • Photoshop

  • Illustrator

  • Premiere

  • Wix platform

  • Miro/Mural Office

Tool Box

  • Hebrew - Native speaker

  • English - Professional working proficiency


Latest Experience

Tel Aviv Municipality - Early Childhood Promotion Department / Preliminary learning for field research led by Tair Avni

  • Interviews and observations

  • Analysis of insights and recommendations for directions of research

Since 12.2020,  Tel Aviv, Freelance project


Pathos Mathos Company / Visual Designer 

Since January 2020,  Tel Aviv, Freelance project


Tel Aviv Municipality - Community Administration / Design research on "Neighborhood Leadership - Where to?" Led by Tair Avni

  • In-depth interviews

  • Analysis of insights includes characterization the personas and directions of action recommendations

  • Design a presentation of insights and directions of action

02.2020- 12.2020, Tel Aviv, Freelance project

Autonomit - design and technology / UX/UI design

As part of an ideation workshop with the IDF Human Resources Unit on improving recruitment processes, I joined the delivery phase for the initial design of the product according to the team's brief.

08.2020  Freelance project


IMPACT - Tel Aviv City Innovation Team / Design research as part of “Reducing aggression among children and youth״ project as part of a design thinking process and facilitating an ideation workshop

01.2020  - 07.2020,  Tel Aviv, freelance work