Who Am I
Hi, I’m Meirav — a service designer and UX/UI specialist passionate about creating digital products and services that truly resonate with people.
My journey began in the world of design and craftsmanship, and over time, I found myself drawn to digital innovation. I combine artistic sensitivity with strategic and analytical thinking to tackle complex challenges in meaningful ways.
I bring experience in service design, customer experience (CX), user research, and UX/UI design, and I enjoy working at the intersection of people, systems, and impact.
Whether I’m building a new product from scratch or improving an existing service, I design with purpose, empathy, and clarity.
Methods & Tools
Research & Strategy:
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Miro / FigJam
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Google Forms
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Glassbox
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Maze
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Excel / Sheets
Creative & Visual Tools:
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Figma
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AI tools: GPT, Bolt
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Photoshop, Illustrator, Premiere
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Wix platform
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canva
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Power Point
AI-Assisted Tools:
ChatGPT, Perplexity, Bolt, etc. – used for ideation, Discovery reserch, UX writing, and synthesis
Collaboration & Delivery: Monday
Education
Government digital language
Gov. Digital Unit, 2024
Product thinking
Gov. Digital Unit, 2023
Design thinking workshop Facilitator
Discouers, 2022
Change management for organizations
UDEMY, 2021
Design sprint workshop facilitating
RED, Tel Aviv, 2021
UX /UI design course
HIT - Holon Institute of Technology, the Department of Visual Communication, 2020
M.Des in integrated design
HIT - Holon Institute of Technology, 2020
Focus: Design Thinking, Service Design, UX Research
B.F.A in arts
Bezalel Academy of Arts and Design, Jerusalem, 1999
Graduate of the Department of Jewelry and Fashion.
Volunteering
Code for Israel Challenge Cycle 3.0.
UX design for: The bridges - digital transformation and technological development for the deepest Israeli challenges
2023
Atid Plus for Education in Israel
Mentor for Girls Plus's advocacy program focusing on technology and entrepreneurship. Guiding teen girls in development of tech solutions for Technovation - the world's largest entrepreneurship competition.
The Green Village Boarding School, 2023