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​My creative journey began long before I entered the digital world. I'm a graduate of Bezalel Academy of Arts and Design, where I studied jewelry and fashion design. For many years, I designed everything from shoes, bags, and jewelry to stage costumes and other products. As an entrepreneur, I founded and built two brands from the ground up, leading everything from product design and branding to marketing and sales - online and offline.

My transition into digital product design started unexpectedly while building the e-commerce website for one of my brands. I quickly realized that I was even more fascinated by designing digital experiences than physical products. That discovery led me to pursue a Master's degree in Integrated Design at HIT, where I transitioned into service and product design.

My background as both a designer and entrepreneur taught me to balance creativity with business thinking - designing not only products that look good, but products that solve real problems and create value. It also shaped the way I approach product design today: with curiosity, empathy, strategic thinking, and a deep understanding of both user and business needs.

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I enjoy turning complex ideas into products people love to use. My work spans the entire product design process - from user and competitor research, design sprints, information architecture, and user flows to design systems, polished high-fidelity interfaces, and interactive prototypes. I combine a strong visual eye with strategic and analytical thinking to transform complex challenges into intuitive, user-centered experiences.