Who Am I

Hi, I'm Meirav - a Product Designer passionate about creating digital products that truly resonate with people.
My journey began in the world of design and craftsmanship, and over time I found myself drawn to digital product design. I combine a sharp visual eye with strategic and analytical thinking to turn complex challenges into clear, intuitive experiences.
I design products end-to-end - from user research and discovery, through flows and design systems, to polished, high-fidelity UI. I work hands-on with AI and vibe-coding tools throughout the process, moving fast from concept to interactive prototype.
Whether I'm building a new product from scratch or improving an existing one, I design with purpose, empathy, and clarity.
Methods & Tools
Research & Strategy:
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Miro / FigJam
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Google Forms
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Glassbox
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Maze
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Excel / Sheets
Creative & Visual Tools:
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Figma
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AI tools: GPT, Bolt
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Photoshop, Illustrator, Premiere
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Wix platform
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Canva
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Power Point
AI-Assisted Tools:
ChatGPT, Perplexity, lovable, claude, etc. – used for ideation, discovery research, UX writing, and prototyping
Collaboration & Delivery: Monday, Jira
Education
Government digital language
Gov. Digital Unit, 2024
Product thinking
Gov. Digital Unit, 2023
Design thinking workshop Facilitator
Discouers, 2022
Change management for organizations
UDEMY, 2021
Design sprint workshop facilitating
RED, Tel Aviv, 2021
UX /UI design course
HIT - Holon Institute of Technology, the Department of Visual Communication, 2020
M.Des in integrated design
HIT - Holon Institute of Technology, 2020
Focus: Design Thinking, Service Design, UX Research
B.F.A in arts
Bezalel Academy of Arts and Design, Jerusalem, 1999
Graduate of the Department of Jewelry and Fashion.
Volunteering
Code for Israel Challenge Cycle 3.0.
UX design for: The bridges - digital transformation and technological development for the deepest Israeli challenges
2023
Atid Plus for Education in Israel
Mentor for Girls Plus's advocacy program focusing on technology and entrepreneurship. Guiding teen girls in development of tech solutions for Technovation - the world's largest entrepreneurship competition.
The Green Village Boarding School, 2023