who Am I
I am an impact driven designer, seeking to design life-changing meaningful products. Until two years ago, I designed handbags and jewelry under my brand. That was a one-person-show, in which I did everything: product design, marketing, website design, content strategic plan and more. At that time, I felt very lonely, and looked for a change. I then decided to join the Master program in Integrated Design at the Holon Institute of Technology. My past experience as a brand owner, together with my recent studies, provided me with an unusual interdisciplinary set of skills. I am now keen to design holistic solutions to complex problems.
Holon Institute of Technology (HIT) / M.Des
2017 - 2020, Holon
Master in Integrated Design. Main Laboratories: Speculative Design, The City as a Design Project, Service Design, Trans Media and Final Project. UX/UI course.
Bezalel Academy of Arts and Design / B.F.A
1995 - 1999, Jerusalem
Graduate of the Department of Jewelry and Fashion.
Hebrew - Native speaker
English - Professional working proficiency
Tel Aviv Municipality - Early Childhood Promotion Department / Preliminary learning for field research led by Tair Avni
Interviews and observations
Analysis of insights and recommendations for directions of research
Since 12.2020, Tel Aviv, Freelance project
Pathos Mathos Company / Visual Designer
The third eye to the creative process of Eichmann Project - terminal 1
Website design : https://www.pathosmathoscompany.com/
Visual design of the marketing campaign
Since January 2020, Tel Aviv, Freelance project
Tel Aviv Municipality - Community Administration / Design research on "Neighborhood Leadership - Where to?" Led by Tair Avni
Analysis of insights includes characterization the personas and directions of action recommendations
Design a presentation of insights and directions of action
02.2020- 12.2020, Tel Aviv, Freelance project
Autonomit - design and technology / UX/UI design
As part of an ideation workshop with the IDF Human Resources Unit on improving recruitment processes, I joined the delivery phase for the initial design of the product according to the team's brief.
08.2020 Freelance project