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Who Am I

I am an impact-oriented designer who seeks to lead innovation processes to create life-changing products. I find the field of service design, CX and UXI fascinating and strive to deepen and expand my experiences, learning and creativity in the field.

My experience as an entrepreneur who has designed bags, jewelry, scenery, outfits, websites and more has taught me to reinvent myself over and over again. My inner desire to move and change has also led me to a master in 'integrated design' (2018). There I was exposed for the first time to the methodology of design thinking, fell in love and decided it was my next thing.


Since 2020, I have been using my interdisciplinary experience and innovative design tools to tackle challenges in customer experience, user experience and service design. I am always ready for the next new challenge, I would love to meet and collaborate.

What I Do


CX Research

  • In deep interviews (top down/bottom up)

  • Journey mapping

  • Personas characterization

  • ​Strategic recommendations

  • Design of service processes


Facilitator of workshops

  • Sprint Design workshop

  • Design Thinking workshop

  • Lean UX



  • Mapping usage scenarios

  • User interviews

  • Lean UX workshop

  • Personas characterization

  • Content and architecture strategy

  • User experience design


Design thinking workshop Facilitator Discouers

September 22, Tel Aviv

CHANGE MANAGEMENT FOR ORGANIZATIONS: Drive strategic results and leading change through leadership alignment, stakeholder engagement, culture assessment, communication and training / UDEMY
August 21, Online

Design Sprint workshop Facilitating  / RED

June 21, Tel Aviv

UX /UI design course / Holon Institute of Technology (HIT)the Department of Visual Communication

2019-2020, Holon

Master in Integrated Design M.Des / Holon Institute of Technology (HIT)  

Main Laboratories:

  • Speculative Design

  • The City as a Design Project

  • Service Design

  • Trans Media and

  • Final Project

2017-2020, Holon

Bezalel Academy of Arts and Design / B.F.A

Graduate of the Department of Jewelry and Fashion.

1995-1999,  Jerusalem


I am very proud to be an educational mentor in the flagship "Girls Plus" program for the empowerment and advancement of girls. The goals of this program are to expose girls to the world of high technology and entrepreneurship and to participate in the world's largest entrepreneurial competition, Technovation. As a mentor, I direct a group of girls in the process of creating an app to solve a social problem on which they choose to focus.

November 22 - April 23, the Green Village Boarding School

Tool Box

  • Design Thinking

  • Figma

  • Photoshop

  • Illustrator

  • Premiere

  • Wix platform

  • Miro/Mural Office


  • Hebrew - Native speaker

  • English - Professional working proficiency

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