מירב אוחיון- תמונת פרופיל.jpg

Design Thinking
CX/UX Designer

who Am I

I am an impact driven designer, seeking to design life-changing products. I find the field of service design CX and UX fascinating and I strive to deepen and expand my experiences, learning and creativity in the field. Since 2020 and in the last year at Matrix I conducted and led CX studies, characterized user experience and even gained experience in project management. I am ready for the next challenge, I would love to meet and collaborate.

Education

UDEMY

CHANGE MANAGEMENT FOR ORGANIZATIONS: Drive strategic results and leading change through leadership alignment, stakeholder engagement, culture assessment, communication and training
August 21, Online

RED

Design Sprint Facilitating Course

June 21, Tel Aviv

Holon Institute of Technology (HIT)

UX /UI design course in the Department of Visual Communication

2019-2020, Holon

Holon Institute of Technology (HIT)  / M.Des

Master in Integrated Design.

Main Laboratories:

  • Speculative Design

  • The City as a Design Project

  • Service Design

  • Trans Media and

  • Final Project

2017-2020, Holon

Bezalel Academy of Arts and Design / B.F.A

Graduate of the Department of Jewelry and Fashion.

1995-1999,  Jerusalem

Latest Experience

MATRIX experience / CX customer experience manager in the digital and fintech division

  • Isracard - improving the user experience through a strategic process

    • Observations and eavesdropping at Isracart service centers

    • Data analysis

    • Generating insights, recommendations for strategy and concept characterization

  • Clalit Healthcare – CX research on several customer journeys

    • Observations and in-depth interviews (top down/bottom up)

    • Generating insights and creating personas

    • Creating and leading workshops

    • Strategy and concept design

  • Davidoff Institute, Beilinson – leading CX research for PECAN project with Clalit innovation

    • Observations and in-depth interviews (top down/bottom up)

    • Mapping the patient journey

    • Creating and leading a design thinking workshop

    • Insights and strategy

  • Project management - leading projects with different clients and managing the experience team, including pricing, work plans, following up on budgets and meeting deadlines

  • UX Design - characterizing content architecture for websites of several organizations

Since 07.2021, Hod Hasharon

Tel Aviv Municipality - Early Childhood Promotion Department / Preliminary learning and mapping research led by Tair Avni

  • Interviews and observations

  • Analysis of insights and recommendations for directions of research

Since 12.2020-04.2021,  Tel Aviv, Freelance project

 

Tel Aviv Municipality - Community Administration / Design research

  • Network Research on next-generation public participation platforms.

04,2021-07,2021  Tel Aviv, Freelance project

 

  • "Neighborhood Leadership - Where to?" Led by Tair Avni

    • In-depth interviews

    • Analysis of insights includes characterization the personas and directions of action recommendations

    • Design a presentation of insights and directions of action

02,2020-12,2020, Tel Aviv, Freelance project

IMPACT - Tel Aviv City Innovation Team / Design research

I took part in two design studies led by Yariv Epstein: "reducing aggression among children and youth" and "barriers and motivations in the consumption of culture in the city". In these projects I took part in in-depth interviews and observations, data analysis and the creation of insights, personas, presentations and the facilitation of ideation workshops

01.2020-07.2020,  Tel Aviv, freelance work

Autonomit - design and technology / UX design

  • As part of an ideation workshop with the IDF Human Resources Unit on improving recruitment processes, I joined the delivery phase of the initial design of the product according to the team's brief. 08.2020  Freelance project

  • As part of a project in collaboration with the IDF, I joined to help design the user experience and create an initial prototype. 05.2021,  Tel Aviv, Freelance project

Pathos Mathos Company / Visual Designer 

Since January 2020,  Tel Aviv, Freelance project

  • Design Thinking

  • Figma

  • Photoshop

  • Illustrator

  • Premiere

  • Wix platform

  • Miro/Mural Office

Tool Box

  • Hebrew - Native speaker

  • English - Professional working proficiency

Languages