BENTO is a platform for people who love home-cooked food and want to maintain a varied healthy diet alongside their active lives.
There are two features of the BENTO application:
Community: where you may organize in groups of two to five people who cook once a week.
Market: where you can purchase and sell meals from talented chefs around you.
For this project, I concentrated on the student community as a target market.
Project Duration: March - July 2020
Defining The Problem
Characterization of personas
User Flow & App Architecture
Prototype & Scenarios
Defining the Problem
Most students come to educational institutions at least 5 days a week. For most, these are the first years out of their parents' home, and they are very busy juggling educational assignments, social life and sometimes also work.
It therefor happens that nutrition is pushed to the bottom of the list of priorities and students find themselves eating food they wouldn't want to eat or spending a lot of money in cafeteria, restaurants and food deliveries.
Due to the Corona virus, I had to give up on in-depth face-to-face interviews, and instead settled for a survey distributed among HIT students. The survey aimed at examining their dietary habits, their pain points and opportunities.
Lunch is the main meal during the Student Day
Most of them (60%) prefers home cooked food
“We (57%) want to keep a healthy diet, it doesn't always work for us”
Cooking means shopping and spending time and energy in the kitchen.
Half of the surveyed cook for themselves every day.
The other half would like to, but they have no time for that
HMW help students enjoy home cooked food and maintain a healthy and varied diet alongside their busy lifestyles?
As part of my study, I searched for food sharing apps to analyze their UX / UI strategy so I could learn from them, as well as differentiate my product. The "Why?" Of each of the apps I chose is very different, and yet each one inspired me in one way or another.
Share more. Waste less.
"We connect neighbours with each other and Food Waste Hero volunteers with local businesses, to share food (and other things) rather than chuck them away. Sharing is fast, free and friendly!"
Discovery begins at home
" We connect people who are seeking unique and immersive experiences with our hand-selected local hosts, in private homes and exclusive venues."
Through market research, it became clear to me which services I would like to offer in the app and how I would like to arrange the functions:
All foods available in the app will be cooked at home and in small amounts.
The user's movement in the application will start with the search using the three filters: dates, diet style and location
The innovative service the application will provide will be social and sharing-based.
In the app I built, I offer two different services:
Bento specializes in connecting people with meal groups depending on location, diet style and dates. The idea is simple: each group member prepares a meal once a week for the whole group
Another service that the app will provide is market - where anybody can buy and sell a home-cooked meal from one of the talented cooks around.