Neighborhood Network For Sustainable
The I.DO system offers a model for a location-based neighborhood network that encourages people to move on to sustainable living and provides three tools for implementation: an app, an interactive bulletin board and a neighborhood sustainability center. The platform is designed in a way that connects between additional entities as partners, and serves as a channel of communication and public sharing between the municipality and residents. This enables the municipality to support the well-being of residents, as well as to reward them for activities that promote sustainability. The platform is based on Bioregional's "One Planet Living" model that offers ten principles of action aimed at changing personal and community behavior to reduce their ecological footprint and to improve their quality of life. This is my final project for master's degree in integrated design (HIT).
Approach: Using design thinking methodology, Design for social innovation and gamification I searched for the tools that will help drive the desired behavior change.
Outcome: Application, Interactive bulletin board and WE.DO a Neighbourhood Sustainability Center
My Part: R&D, Concept, App and bulletin board UX, logo and infographic design, storytelling, Film making and editing.
Helped me: Hila Padan with UI design, Eli Dor with 3D simulation of the bulletin board and Lee Shpasa Zlinger with Animated illustrations.
Project Duration: March 2018- September 2019
"It Takes A Village To Raise A Child"
The research process began with mapping the ecosystem I work with, the stakeholders and their challenges and barriers. I distributed a questionnaire titled: Do you want to live in a sustainable neighborhood? The purpose of the survey was to test the neighbors' familiarity with the concept of a sustainable neighborhood, do they think they live in an "sustainable neighborhood"? Do they want to live in such a neighborhood? how they think they can make a change? 54 people answered the survey. Half of them are residents of my neighborhood, Neve Avivim - a neighborhood of over 12,000 people of high socioeconomic status, with a socio-economic index of SES of 10 / 6.9. The other respondents were from other neighborhoods of Tel Aviv and other cities.
I've clustered their answers to the barriers question to 3 main clusters:
The key question this project addresses is how to harness an urban population for behavioral change and develop a perception of sustainability. Lia Ettinger argues that the main obstacle to responding to the environmental crisis is "How we as a society define success. What We Consider and Consider: Wealth, Competitiveness, Entrepreneurship, Wisdom, Beauty, Efficiency, Originality, Popularity ... But what matters is not included: Integration into the Earth's ecosystems, contributing to the health of the system that gives us life, fairness and social solidarity The unique challenge in the urban population is the urban culture which underlies a fundamental experience of production and consumption for the inhabitants of the city and its users who are at the heart of the capitalist regime in which we live and the mental platform on which it is based; The sea of anonymity and the replication we are surrounded by.
The I.DO system offers a model for a location-based neighborhood network that encourages people to move on to sustainable living and provides three tools for implementation: an app, an interactive bulletin board and a neighborhood sustainability center. The platform is designed in a way that connects between additional entities as partners, and serves as a channel of communication and public sharing between the municipality and residents. This enables the municipality to support the well-being of residents, as well as to reward them for activities that promote sustainability. The platform is based on Bioregional's "One Planet Living" model that offers ten principles of action aimed at changing personal and community behavior to reduce their ecological footprint and to improve their quality of life
The system features encourages users to connect with one another to create neighborhood events and projects through newsgroups, study groups, and collaborative groups that also comprise equipment-sharing warehouses. A reward model encourages active neighbors in the network to score and rank people for actions that support the community and the environment leading up to the "King of the Neighborhood" While maintains the privacy of users who are only exposed to their neighborhood residents by choice. In addition, the platform includes a local currency-based DO Coins trading scene whereby residents accumulate DO Coins both for daily sustainability actions and volunteer initiatives in the community.
The network is supported by the WE.DO -Neighborhood Sustainability Center which serves as a meeting point for neighbors, study groups and exhibitions with a sustainability agenda. The digital bulletin board aims to make the content and community activities accessible to the public, to map out and highlight places that have adopted sustainability projects, and to create a conversation between residents, as well as between residents and the municipality.
As a 21st century UX phenomenon, gaming is a powerful tool for designers to drive user engagement. By streaming fun game elements to applications and systems that are either instant or irrelevant to users, they are able to drive them to goals. Users enjoy challenges, whether they challenge themselves (e.g., use step-tracking devices) or try to win prizes (e.g., virtual “trophies” for network-based achievement). In addition, game dynamics serve as intrinsic and effective motivation per se, meaning users engage with the system because they want to. The ultimate goal is to make everyday tasks less demanding while encouraging users to be actively interested in achieving goals.
The personas are based on ethnographic research that includes a survey and in-depth interviews
Scenario & Wireframes
To showcase the potential of the support system I offer on a sustainable neighborhood network and the values embedded in it, I created a movie that tells the story of producing a neighborhood music festival through the four personas' user journeys - some active on the network for several years and one newcomer. The scenarios combine the app, bulletin board and neighborhood sustainable center.
From the scenarios I created the wireframes for the app and the bulletin board:
Subscribing to the neighborhood network is done by ID number or any other identifying information that links a person to an address in the city. The members that the user will see in the app are his neighbors, either by distribution to local authority neighborhoods or by a certain radius from where he live. For designing the app interface I drew inspiration from content-centric apps like Daily Yoga and MIX, while maintaining functionality and simplicity. Each user is represented by his name, image, address and rating icon in the system. The SHARE button has been replaced with the DO button to encourage action. The screens that have been designed at the final stage of the project are the ones that play a major role in a movie that tells the story of the system and contains the central features of the app.