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UX research

This page highlights research-driven projects where understanding the user came before the interface. Additional work from my time at GUX Studio and Whiteboard Innovation — including defense-adjacent and government digital projects — isn't shown here due to client confidentiality, but I'm happy to walk through it in person.

HITKASHRUT

Community Support Platform

Redesigning a digital platform for families navigating religious identity transitions.

Ask me about this project

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Credit Data

UX for Financial Transparency

Redesigning the Bank of Israel’s credit data site for clarity, trust, and accessibility.

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Clalit Health

CX&UX For Elderly Patients

Creating personalized digital tools to support patients aged 65+ and their caregivers.

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EVR Platform

Saas Platform

Designing dashboards and workflows for efficient EV charging management across operations.

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EasyDone

Marketing website

Building trust and engagement through a marketing site for a community-driven service platform.

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Echo

Learning App

A micro-learning app that helps busy professionals build real-world communication skills - one short session at a time.

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Bento App

Community Food Sharing

A mobile app that connects users to local cooks for home-style meals.

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What I Do

From discovery to execution, I combine research-driven insights with creative problem-solving to design products that work.

Service Design

Stakeholder interviews
Customer journey mapping
Service blueprinting
Insights synthesis & opportunity framing
Design sprints & ideation workshops

Product Design

Personas & user flows
User Research
Content and architecture strategy
UX Wireframes & Prototype
UI Design
Design System

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