The Challenge
Scaling EV charging is complex: operators must monitor station availability, manage energy loads, and handle maintenance in real time.
Smart Load Balancing
Electricity demand fluctuates daily. Without smart load balancing, peak usage drives up costs and causes inefficient power distribution.
Operational Tools
Dynamic electricity tariffs can reduce costs - but only if operators have the right tools to optimize charging schedules.
Time-Intensive Management
Managers juggle multiple responsibilities. Without analytics and AI-driven insights, timely, efficient decision-making becomes nearly impossible.
Market Analysis
Competitive Landscape of EV Charging Management Platforms
I compared three key platforms offering EV Charging Management Systems (CSMS) as SaaS solutions. Each platform brings a unique strength - GreenFlux scales, Driivz analyzes, ChargeLab simplifies - but all leave room for UX and personalization improvements.
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Key Takeaway
By providing actionable analytics, organizations and companies can be empowered to proactively optimize plant performance and address a wide range of operational challenges - enabling targeted actions that deliver meaningful results.
User Research - Syntetic User & Personas
This project was my first intentional experiment using AI in the UX process. Instead of working with real users, I leveraged AI tools to generate synthetic personas and empathy maps. This allowed me to quickly simulate diverse user behaviors and pain points.
While it accelerated ideation, it also raised challenges - such as ensuring realism and avoiding bias-which gave me valuable insights into the strengths and limitations of AI-assisted research.
Michal Levi
Operations Manager, Ramat Aviv Mall
Oversees daily operations, including parking lot maintenance and EV charging station functionality.
David Cohen
VP of Operations, Migdal Insurance.
Responsible for managing multiple buildings, including electrical infrastructure and EV charging logistics.
Yossi Biton
Operations Manager, Property management Firm
Leads maintenance for a portfolio of high-rise buildings, coordinates service teams, and oversees energy efficiency initiatives.
Get to know them better - click to expand
Empaty Maps
To better understand our users' experiences, I created empathy maps for each persona. This tool helped me capture what users see, hear, think, feel, say, and do in their daily work, allowing me to uncover hidden frustrations and emotional drivers that guided the design decisions.
User Journey
To characterize the User journey, I chose to continue with one persona: David Cohen.
David has the greatest responsibility: on the one hand, the free charging service is a benefit given to the company's employees, on the other hand, he must be careful not to exceed a budget defined by the company he works for.
I chose a common scenario from David's daily life: a new employee starts working at the company. David needs to add her as a user of the system, find her a charging station that will not burden electricity costs but will also be accessible to her when she needs it, set up alerts for the new employee, and in general, monitor and report to management once a quarter.
HMW
I framed the main problem as ‘How might we optimize EV charging operations to reduce costs, save time, and improve decision-making?
User Flow Chart
I chose a common scenario from David's daily life: a new employee starts working at the company. David needs to add her as a user of the system, find her a charging station that will not burden electricity costs but will also be accessible to her when she needs it, set up alerts for the new employee, and in general, monitor and report to management once a quarter.
This user flow was created to visualize the key steps operators take to monitor and manage EV charging stations, ensuring a streamlined experience and eliminating unnecessary friction in critical tasks.
UX/UI process
Design Principles
Early Layout Exploration
During the screen design process for David, I focused on aligning each layout with the needs identified in the customer journey.
The initial wireframes focused on dashboard clarity and quick access to key metrics.
UI Design & Design System
The final design emphasizes real-time insights, intuitive navigation, and data visualization.
Design System
I built a design system to ensure consistency and scalability across the platform.
Reflection On The Project
This was my first project where I integrated AI tools into my workflow - both for ideation and creating synthetic personas. Using AI accelerated research synthesis and allowed me to simulate diverse user scenarios without real-world constraints. It was a valuable learning experience in balancing data-driven insights with creative design thinking.
If I had more time, I would validate these synthetic personas through real user testing to ensure alignment between assumptions and actual behavior.